

ABOUT US
Collective Insights is a research and analytics firm specializing in the intersection of human systems and data-driven strategy. We provide corporate, academic, and non-profit partners with the rigorous methodology and diverse perspectives necessary to navigate complex organizational challenges. Our work delivers the high-level clarity leaders need to move from insight to purposeful action. Collective Insights is a certified Women-Owned Small Business (WOSB), Economically Disadvantaged Women-Owned Small Business (EDWOSB), and NC HUB-certified firm.
LEADERSHIP TEAM

Dana Hanson, PhD
Founder and CEO
Collective Insights
As the founder and CEO of Collective Insights, Dana Hanson brings over 20 years of expertise in leading interdisciplinary research across healthcare, education, and information supports and systems. A seasoned social science researcher, Dana is known for her ability to deliver innovative solutions to complex challenges.
With a commitment to rigorous methodologies, Dana designs and executes research frameworks that drive meaningful discoveries and actionable outcomes. She seamlessly integrates qualitative and quantitative approaches to explore human behaviors, systems, and experiences, ensuring that diverse perspectives and intersectionality are central to every study.
Based in the United States, Dana spearheads the strategic vision and operations of Collective Insights, providing actionable solutions for a global clientele.

Zoe Meade
President
Collective Insights, Canada
Zoe Meade oversees the Canadian operations, as President of Collective Insights, Canada, bringing extensive experience in research and thought leadership to help clients uncover meaningful insights and drive impactful decisions. With a strong focus on healthcare and pharmaceuticals, Zoe excels in translating complex data into actionable strategies that drive success.
Zoe applies her expertise in data visualization to develop innovative tools that help clients quickly interpret critical insights and navigate dynamic industry landscapes. Her approach integrates analytical rigor with creative problem-solving to deliver tailored solutions that meet diverse client needs.
Based in Canada, Zoe leads the Canadian operations of Collective Insights, combining local expertise with a global perspective to support clients across industries and regions.
CERTIFICATIONS: WOSB | EDWOSB | NC HUB Certified
OUR MISSION
Collective Insights empowers organizations to transform data into actionable strategies, combining rigorous research methodologies with a focus on uncovering the stories behind the data. We deliver insights that drive informed decisions and create meaningful change.
OUR VALUES
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Client Focus: Your goals drive everything we do.
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Collaboration: Bridging borders to deliver cohesive solutions.
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Integrity: Upholding the highest standards of reliability and trust.
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Innovation: Leveraging cutting-edge methodologies for impactful insights.
CONTACT US
Please fill out the form below and tell us a bit about what you’re looking for. Whether you have a specific project in mind or just want to start a conversation, we’re ready to listen. We’ll get back to you promptly to discuss how we can collaborate.